Tomoca: Christmas

The challenge: to create a commercial for Christmas that would bring the brand back into conversation and create a TVC that would be socially relevant enough to be spread through social media.

The approach: the reveal of Father Christmas. The tale of Father Christmas goes that behind the Cloak of ”Kabba” lies a weapon, which would be used to ward off any dangers that he would encounter on his journey of peace. Using this we created a TVC that showed that the Cloak [Kabba] was now off [a call back to the war that was going on in the country] and called for all Father Christmases to put on their “Kabba”s again and shield their weapons.